Saturday, July 20, 2013

Next Steps...


Need to Confirm:

Issues - 
"I have my favorite hair person" 
Gain
-Social aspect with your friends, not about the best of everything, about being together!

VALUE PROPOSITION
-Social Experience


-hypothesis
-we thought this and we settled on this because of this
-we thought sorority girls and college age women btu we were wrong
-interesting segments crossed off
-high school students actually do want it
-you cant win with two masters
-you cant serve either of them really well
-focus on social aspect, please one person the most
-intentionally small
-should we leave makeup out?
-head massages?
-unique social setting
-not convenience or money
-value is combining social an hair/nails
-how do women socialize currently and what do the do/not do
-understand the social aspect and wedding prep aspect
-what does the mashup look like

FEATURES
-bite sized brunch
-a bar

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