Friday, July 26, 2013

Interview with Reg Laws - Founder of PR at Partners

This was by far the most valuable interview I have conducted.  

I first started asking about his operations.  PR is branded as a high end hair salon.  They are in the process of trying to expand their business without loosing their prime feel. Their busiest hours are from 5pm until 9pm Thursdays - Saturdays.  During their slower hours they focus on the educational piece of their salon.  Training new graduates from beauty school in the PR way.

Reg made some very good points about opening up Glam Dash.  He said "it's all about branding."  What would we bring to the table?  What is unique about glam dash.

Reg stated that the idea is bad if we plan to bring it to high rent locations and that we should focus on trading our services for rent.  And he gave an example of partnering with a fitness center chain, such as LA Fitness.  LA Fitness is geared towards women, does not have a spa, and is looking for additional foot traffic, which Glam Dash would bring.  He explained the concept of trading 3% of our gross revenues for the space in their gyms.  He specifically said the LA Fitness on 19th and K in DC would probably be best for our business.  I inquired his thoughts on business centers, and he says the demographic is wrong; too many men.  We would have to research places.

He continued with wanting to know how we are unique.  I explained our efficiency concept and he followed up stating we need something more unique or a way to brand it red carpet style.

We came up with... We deliver Red Carpet style to a busy woman's schedule... or something like that.

Reg Laws

1 comment:

  1. Warren Tricomi with the team of the best High-End Hair Salon gives you the best technique which is the High-End Hair Salon that include making little wefts, or tracks of hair which look somewhat like a window ornament, which are either high quality or done by a machine. Carefully assembled ones are commonly viewed as better as they are custom-made to suit your own head, and they last longer than machine-made ones. They are joined to your head utilizing a modest track, or twist, made out of your own hair.Fore More Information https://www.warrentricomi.in/

    ReplyDelete