Market Size Potential

•Hair salon business $40 billion global industry

•Expected industry revenue growth is 3.3% through 2017 due to expected increase in per capita  and declining unemployment

•DC: highest sales per business at $529K ($233K national ave. 2007)

•DC population 632K, 333K women, of which 233K (70%) are  ages 18 to 65;

•238K women above the poverty level; ages:

• 18 to 24  20,000

•25 to 34  54,000

•35 to 44  34,000

•45 to 54  30,000

•55 to 64  29,000

•DC has 3,692 people per hair salon establishment

•Comparison to Dry Bar: blow dry niche grew ~30% in past year

•$40 to blow dry hair (no other services); each store nets 15% to 35% profit, while hair salons net ~11%

•Interviews: DC area is a good place for your idea – lots of events going on, so lots of reasons to get together and get dressed up