Learnings from Customers

Learning Notes from Customers

-DC is a good spot because lots of events.
-Price is a BIG deal, weddings can cost a bridesmaid $2000
-Once you hook them once it's easier to bring them back.
-Nails done with friends often.
-Women don't feel comfortable speaking out when they don't like something.
-Sorority girls.
-Multiple people sited that athletes wouldnt be interested in manicures.
-Nail ladies create an uncomfortable environment (not social towards you).
-Quality inconsistent for nails.
-Love Drybar.
-Positive towards the idea of friends and family.
-Younger women like doing these things with friends.
-Don't want it to be expensive but don't want a "Walmart" feel.
-Grievances - try to sell you products, complain about the company or tell sob stories.
-Older lesbian women aren't our target audience.
-Try out the idea of the stylists coming to you?
-It would be great to have a "quick" place to freshen up to get in and out the door for business women.
-Traveling around from one service to another is a huge hassle.
-Theme birthday idea.
-Customer service is key.
-Hypoallergenic products - product loyalty.
-What about attaching it to a gym?
-This is another alternative to the "coffee budget".
-Some like to make a "spa day" out of it.
-Very high end customers likely would only use this when traveling as they are committed to their stylist.
-Everyone is unsatisfied with how their hair looks.


-Pricing - associated with quality

Hair Styling
$100-$200
$25-$40

Nails
$40 combo
$15-$20
Makeup
-?

Good quotes:
-"Look for the women walking out of Bloomingdales"
-